Warning: This is a bit technical. 😐
A Content Management System (CMS) allows you to edit your website content, it’s forged with each web page and is also the achilles heel. The problem with a CMS is that they can pose restrictions on your website, they make your website slow and leave it vulnerable to being hacked (especially WordPress).
It’s worth knowing that there are 3 additional problems
- Basic (unproductive) websites are being created by the thousands and your website has to compete, you need to go to the next level.
- Google has been prioritising UX for ranking and users are expecting much better experiences, UX is BIG on the agenda.
- Speed is the same, in 2024 websites have to be ‘electric car fast’, not gas guzzling V8 fast, that just won’t do.
In comes Headless CMS on a white horse, how will it save the day?
Without getting too technical, a Headless setup splits the front end of your website and the backend. The frontend design is not made with your CMS as it is now.
Then your website is served as static web pages instead of dynamic, database driven, server intensive web pages. (I’ve lost you haven’t I?)…
ok let’s look at the reason why your new website might be Headless.
- Speed: Blisteringly fast, so fast that users will ditch your competition because you raised the bar so high.
- User Experience (UX): Users will drop your competition like an old tiktok trend and your conversion will increase too.
- SEO: Your website will rank higher because of the speed and UX upgrade.
- Security: Your website won’t have the security vulnerabilities it has now, no-ones gonna hack you.
Before you call your website pro, it’s not all upside here, it’s worth noting that Headless Websites isnt always the best option, it just depends on your requirements.
Just have it on your radar at least.