VR has been around for years but it has not had proper success to date… until now that it is!
2015/2016 saw the emergence of proper VR headsets and mainstream VR is here big time. Global corporations such as Google and Samsung have invested huge amounts into the technology and others are following suit. This should tell you that VR technology is here and is truly useful in any environment.
Just in case you are not quite sure about the technology, VR uses dedicated content combined with headsets that immerse the user into a different environment. This can be done via a specifically designed virtual space or it can simply be an environment recorded using VR cameras. The user usually sits down and interacts with the environment using a controller(s).
This concept puts the user in a space where they can do all kinds of fantastic things and more businesses are thinking of new ways to bring users closer to products and services that they are interested in. For example, instead of visiting an art gallery, you can simply put on a headset and take yourself there in high definition where arguably you can see an even better view than when you are physically standing in front of the painting. This is achieved by using ultra high definition virtual reality cameras which allow users to zoom into each and every detail.
What does VR do for businesses in 2017?
VR is like a snowball, its gathering momentum by the day and is becoming one of the fastest growing sectors in video/animation and soon… marketing. Think of the possibilities where it can be used to engage with customers, build much stronger brand connections and ultimately increase sales revenue. Just a note on the impact of VR, you should understand that when a user is immersed within a virtual environment, their senses can be heightened causing stronger emotions and therefore more memorable connections could be achieved however the point for now is that businesses could connect with customers on a whole new level, not convinced yet?
How can businesses increase sales using VR?
First of all there are different levels of implementation for VR, companies like Google provde completely new environments and content created specifically for this which is costly. Art galleries and the like purchase expensive equipment to record data which is again costly. But there are realistic ways to invest in VR which will engage, increase brand awareness and sell more.
For example, retail can simply showcase their “shops” and allow customers to view clothing just like they would when they visit a store. My wife can go through a shop without even touching an item while identifying clothes that she either likes or dislikes. This can easily be achieved in a virtual environment which has been recorded using VR cameras. Taking the concept further will allow users a completely different experience where a body scan would allow for clothes to be tried on.
The tourist industry is a big winner here, Thomas Cook and Samsung partnered up in 2015 to provide VR taster holidays where their customers could ‘try before you buy’. Thomas cook increased sales and gained a 40% ROI. Google provide a maps app where users immerse themselves anywhere around the world and hospitality uses are also very an obvious use, can you imagine being shown around a hotel/room using VR, how useful would that be, no more wide angle shots that make a room look x2 bigger!
The future of VR in business
My opinion is that VR has finally got the technology to make it viable for businesses to invest in where they can create new experiences for their customers. This can be done right now, technology in this area are moving very fast and more and more companies are jumping on this exciting new way of using technology to boost revenue, the question is, what can it do for your business?